1
Easier to Find — Visibility & Search Presence
If the right people cannot find you, the rest of your marketing works harder than it should.
01
How to Use This Workbook
This isn’t a document to read once and file away. Work through it in order: score your business growth engine honestly, name the gaps that are actually holding you back, then build a real plan with dates and owners attached. The businesses that get the most out of this workbook are the ones that treat it like a working document — write in it, revisit it monthly, and let it evolve as you close gaps.
The Goal
Not a perfect score. The goal is to uncover exactly where your growth system is leaking momentum, then commit to fixing the 3 things that matter most first.
02
Score Your Business Growth Engine
Give yourself 1 point for every statement that’s true today. Be honest — this only works if the score reflects reality.
2
Easier to Trust — Proof & Authority
Trust is not just a feeling. It is a system made visible through proof, consistency, and credibility.
3
Easier to Choose — Website Conversion & Follow-Up
A good website should not simply look nice. It should guide qualified visitors toward action.
4
Smarter Systems — Measurement & Marketing Alignment
Growth becomes more predictable when your channels are connected and your decisions are data-informed.
5
Built to Grow — Long-Term Growth Infrastructure
The strongest businesses do not rely on random bursts of activity. They build systems that keep creating momentum.
03
Common Symptoms of a Weak Business Growth Engine
If several of these feel familiar, your business likely has a systems problem rather than a simple marketing problem.
You get referrals, but online leads are inconsistent.
Visibility, trust, conversion, and follow-up are not connected.
Your website gets traffic, but not enough calls or form submissions.
Important decisions are being made without enough data.
You know competitors are showing up more often in search.
Marketing activity is happening, but it isn’t guided by a documented strategy.
You have reviews, but not enough recent proof to stand out.
Assets are being created without a long-term compounding plan.
Leads come in, but follow-up is inconsistent or too slow.
No one is consistently steering the full customer journey.
04
Name Your 3 Biggest Gaps
Go back through the unchecked boxes above. Write the 3 gaps that most directly hurt leads, trust, or conversion — not just the easiest ones to fix.
05
Build Your 30/60/90-Day Roadmap
Spread your fixes across three phases so you’re never trying to do everything at once. Write one or two concrete actions in each.
Days 1–30: Stop the Bleeding
Fix the highest-impact, fastest-to-fix gap first
Days 31–60: Build the System
Turn a one-time fix into a repeatable process
Days 61–90: Compound It
Measure, refine, and layer on the next gap
06
Assign Ownership & Accountability
A plan with no owner and no date is just a wish. Turn each priority into a committed action.
ActionOwnerTarget Date
07
Track Your Progress
Revisit this scorecard monthly. If the numbers aren’t moving, the plan above needs an honest second look.
MonthCallsForm SubsBooked JobsCost / Lead
08
You’ve Got This.
The businesses winning right now aren’t the biggest or best-funded. They’re the ones with a clear strategy, consistent execution, and systems that turn visibility into booked work — without the owner chasing every opportunity.
The Journey
Find. Trust. Choose. Grow.
Find
Can customers discover you before your competitors?
Trust
Do they believe you, and see you as the safe choice?
Choose
Do you make it easy to say yes, right now?
Grow
The result of a system that works.
— Daryl Davenport, Founder, Davenport Marketing
Fractional CMO for owner-led service businesses