Growth Systems Checklist: Score Your Marketing System

Easier to Find

Visibility

Google Business Profile is fully claimed, verified, and optimized (photos, services, categories, posts) Website is fast, mobile-friendly, and clearly communicates what you do and who you serve Key service or location pages exist and are optimized for how customers actually search Business name, address, and phone (NAP) are consistent across Google, website, and major directories You have a simple process for regularly adding photos, posts, or updates to your Google profile

Easier to Trust

Proof & Credibility

You have a consistent flow of new, authentic reviews (not just random asks) Real photos and/or short videos of your team, work, and results appear on your website and Google profile You have at least 2–3 clear case studies or examples of problems you’ve solved for customers Your messaging and offers are consistent across website, Google, and any ads or emails Potential customers can quickly see proof that you’re experienced and reliable

Easier to Choose

Conversion & Follow-Up

Homepage and key pages have clear calls-to-action (book, call, request quote, etc.) Lead capture forms work properly and go to the right person/system You have an automated follow-up process (email, text, or CRM) for new leads Response time to new inquiries is fast (ideally within hours, not days) Your offer and next steps are clear — people know exactly how to work with you

Systems & Measurement

Performance & Optimization

You track the metrics that matter (calls, form submissions, booked jobs, conversion rate) You have a simple dashboard or regular report that shows what’s working Marketing activities are connected (website + Google + follow-up system talk to each other) You review results monthly and make adjustments based on data, not guesses You know your approximate cost per lead and which sources perform best

Quick Self-Score

0 of 20 checked

Significant opportunity — start with the highest-impact visibility and trust improvements.

16–20Strong foundation. Focus on optimization and scaling what works.

11–15Good start, but clear gaps. Prioritize the unchecked items in sections 1–3.

0–10Significant opportunity. Start with an audit of your Visibility Score™ and fix the biggest leaks first.

Ready to build a real Business Growth Engine™?

Fractional CMO for owner-led service businesses · Melbourne, Florida · 321-405-2585

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Business Growth Checklist

Business Growth Checklist

Easier to Find

Easier to Trust

Easier to Choose

Systems & Measurement

Ready to build a real Business Growth Engine™?

Ready to build a real Business Growth Engine™?