How Much Should a Small Business Spend on Marketing
If you own a small business, you probably know you need to invest in marketing. The harder question is how much you should spend. Spend too little, and you may struggle to generate enough visibility, leads, and customers to reach your goals. Spend too much without a clear strategy, and you can burn through thousands […]
How Our Business Growth Process Works: Find. Trust. Choose. Grow.
Growing a small business isn’t about doing more marketing. It’s about making sure the right marketing activities work together to move prospective customers from discovering your business to choosing it. Think about how most customers make a buying decision. First, they have to find your business. Then, they need enough reasons to trust you. Next, […]